SIGNALS22
That’s a wrap on Signals22! Thousands of marketers from across the globe joined Signals this year to learn about Relationship Marketing and the 4 stages every brand needs to navigate to build better relationships with their customers. Acquire, Engage, Personalize and Retain.The sessions are mapped to each of these stages with the goal of inspiring and empowering your organization to adopt better practices and technology to achieve your goals.
All Signals22 sessions are now available to browse and view on demand.
Acquire
More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle

Stephanie Liu
Privacy & Marketing Analyst, Forrester
Acquire
Zero-Party Data: The What, Why and How to Use it Effectively

Nick Watson
VP, Client Success EMEA, Cheetah Digital
Acquire
The Power of Progressive Profiling and Scaling Customer Data Across Brands

Chris Muscutt
Marketing Technology Lead, PepsiCo
Acquire
The ROI on Relationship Marketing: An Analyst POV
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Ray Wang
Principal Analyst & Founder, Constellation Research
Acquire
How Smartbox Engaged and Delighted Their Audience with Cheetah Experiences

Gayle Gunning
CRM Director, Smartbox
Engage
Want a Simple Messaging Solution to Enhance Business Results? Look No Further Than SMS

Andy Gladwin
Head of Global Mobile GTM, Cheetah Digital
Engage
Building a Business with Email: How The Gist Scales with Campaign Monitor

Roslyn McLarty
Head of Operations and Growth, The Gist
Engage
How Brilliant Earth Uses Data to Grow its Fine Jewelry Sales

Kim Turano
Email Marketing Manager, Brilliant Earth
Engage
Building Customer Loyalty Through Segmentation and Personalization at MS Schippers

Bram Scholten
Email Marketing and Automation Specialist, MS Schippers
Engage
How To Manage Multi-Account Emails, Maintain Brand and Drive Growth Through Data Insights: UC Santa Barbara

Jane McTaggart
Senior Digital Communications Strategist, UC Santa Barbara
Engage
How the English Football Association Engages Millions with Email Channel

Paul Brierley
CRM & Membership Lead, The Football Association
Personalize
Conditional Love: The Relationship Between Data And Personalization that Keeps Customers Faithful

Brendan Witcher
VP, Principal Analyst, Forrester
Personalize
How The Atlantic Increased Its Subscriber Base With Data and Personalization

Rebecca Quarls
Director, Engagement, Consumer Strategy & Growth, The Atlantic
Personalize
The Email Journeys That Give Kamera Express a 6x Increase in CTR

Sharif Hussainali
Senior CRM & Marketing Automation Specialist, Kamera Express
Personalize
Maintaining Their Momentum: How the Nashville Predators use Emma to Grow in Normal Times and Times of Crisis

Lindsay Rutledge
Director, Consumer Strategy & Communications, Nashville Predators
Personalize
How "Incrementality" Led The White Company to a 21% Increase in Profits

Nick Wilcox
Head of CRM & Performance Marketing, The White Company
Personalize
How the Daily Upside Soared to over 700K Subscribers In Less Than 3 Years

Patrick Trousdale
Founder, The Daily Upside
Retain
Where Does Your Brand Stand: The Top Metrics and KPIs in Customer Loyalty

Mark Johnson
CEO, Loyalty360
Retain
Let's Talk Loyalty - Insights From Some of the World's Leading Loyalty Marketers

Paula Thomas
Host, Let's Talk Loyalty podcast
Retain
Why You Must Invest in People To Be Successful With Your Martech Strategy

Katie Knight
Chief Revenue Officer, TGI Fridays
Retain
The Sweet Personalization Strategy That Gives Magnolia Bakery a Greater Customer Return Rate

Adam Davis
Media & Marketing Manager, Magnolia Bakery
Retain
The Email Strategy That Turned First-Time Customers into Repeat Visitors at Quality Wellnessresorts

Ronald Spoler
Senior Digital Marketer, Quality Wellnessresorts
Retain
How a Whiskey Spirits Club Increased Efficiency and Customer Acquisition with Personalization

Tea Dežman
Head of CRM, Flaviar
Retain
Experts Tell All: How Industry Giants Use Data to Speak Authentically to Diverse Audiences

Keana McGee
Global Creative Marketing, Netflix

Ramona Wright
Founder & CEO, WrightOne Media Group

Juntae DeLane
Founder & Chief Strategist, Digital Delane