Description

The CDP Institute was founded in 2016 but the idea was born when David Raab noticed a number of new marketing applications that included features to assemble a unified customer database from multiple sources.

Fast forward til today and Customer Data Platforms have taken on a slew of different meanings. But what can they provide, specifically beyond just being data warehouses?

Bryan Finfrock, Product Marketing at CM Group, joins CDP Institute founder David Raab to discuss, and also define what a 'true CDP' means.

Takeaways:

1. Customer data only delivers value when it’s activated
2. Activation depends on unified customer profiles
3. CDPs simplify the challenge of building unified profiles
4. For greatest success, plan activation from the start of your CDP project