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The Email Journeys That Give Kamera Express a 6x Increase in CTR

Sharif Hussainali
Sharif Hussainali Senior CRM & Marketing Automation Specialist, Kamera Express


Kamera Express helps customers capture the best moments of their lives. The specialist retailer not only sells photography and video equipment, but has a passion for educating their customers on their products.

They turned to Selligent’s marketing automation solution to increase engagement on their email campaigns and to drive customers in-store. By identifying topics their audience cared about and segmenting them into different journeys, they were able to capture a click-through rate that was an astounding 6x hiring than their normal CTR.

Even better, Selligent’s automation allowed a small team to scale their campaigns in exceptional ways.

  1. They saw a click-through rate 6x higher than their normal 6% rate 
  2. When focusing on retargeting campaigns for their mirrorless cameras, their click rates were 12% higher
  3. They’ve amassed over 400k users in their database
Sharif Hussainali

Sharif Hussainali

Location: Kamera Express
Title: Senior CRM & Marketing Automation Specialist

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