The Email Journeys That Give Kamera Express a 6x Increase in CTR
Sharif Hussainali Senior CRM & Marketing Automation Specialist, Kamera Express
Kamera Express helps customers capture the best moments of their lives. The specialist retailer not only sells photography and video equipment, but has a passion for educating their customers on their products.
They turned to Selligent’s marketing automation solution to increase engagement on their email campaigns and to drive customers in-store. By identifying topics their audience cared about and segmenting them into different journeys, they were able to capture a click-through rate that was an astounding 6x hiring than their normal CTR.
Even better, Selligent’s automation allowed a small team to scale their campaigns in exceptional ways.
- They saw a click-through rate 6x higher than their normal 6% rate
- When focusing on retargeting campaigns for their mirrorless cameras, their click rates were 12% higher
- They’ve amassed over 400k users in their database
Location: Kamera Express
Title: Senior CRM & Marketing Automation Specialist
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