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SIGNALS22

Welcome to our virtual video conference focused on Relationship Marketing strategies, hosted by CM Group.

Join us as we cover multiple industries and several topics across 4 days with lots of engaging sessions. If you want a reminder in advance, please register for each one individually.

In the meantime, register now so we can save your seat!

Why Signals22?

Signals is an award-winning conference focused on Relationship Marketing. This free event will span multiple industries such as Retail, CPG, Media and Publishing, Restaurant/QSR and Sports, among others. Get inspired while learning new ideas across a blend of client success stories, thought leadership topics and practitioner level sessions.

Aquire

ACQUIRE

OCT 24th

Sessions on October 24th focus on turning unknown consumers into known customers. Learn how to collect zero- and first-party data at scale to build up your databases and understand your customers as individuals. Come learn how to start building better relationships.

Engage

ENGAGE

OCT 25th

Sessions on October 25th focus on how to understand and engage your audience, across all channels.  Learn which data matters, how to analyze it for effective activation and hear some success stories from brands doing it well.

Personalize

PERSONALIZE

OCT 26th

Sessions on October 26th will educate and inspire you to aim for true personalization in your marketing efforts.  Using zero-party data and other signals to deliver a truly dynamic, just-in-time customer journey is critical for success. Hear how some brands are tackling this area.

Retain

RETAIN

OCT 27th

Retaining your customers is critical to revenue.  We’ll cover ideas and best practices that utilize email and SMS up through full-blown loyalty strategies. Hear what’s working across industries and learn from some of the best thought leaders in the business.

Human-to-Human Marketing

The Relationship Marketing Ebook

The best relationships start with a conversation and so do the best marketing strategies. In this ebook, you'll:

  • Explore the four stages of relationship marketing
  • See how to implement the strategies in detailed use cases
  • Learn how global brands are nailing the relationship marketing game
Relationship Marketing

Featured Sessions

Acquire

More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle

Stephanie Lui
Stephanie Lui Privacy & Marketing Analyst, Forrester
Acquire

The Power of Progressive Profiling and Scaling Customer Data Across Brands

Chris Muscutt
Chris Muscutt Marketing Technology Lead, PepsiCo
Acquire

The ROI on Relationship Marketing: An Analyst POV

Ray Wang
Ray Wang Principal Analyst & Founder, Constellation Research
Thursday October 27
12:00 PM - 12:30 PM
Engage

How Brilliant Earth Uses Data to Grow its Fine Jewelry Sales

Kim Turano
Kim Turano Email Marketing Manager, Brilliant Earth
Engage

ESPs and CDPs Collided - Now What?

Chris Marriott
Chris Marriott President & Founder, Email Connect
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Register Now And Get Access To Over 80 Sessions On-Demand Instantly

We’ll send you related resources to watch before we go live!