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How a Whiskey Spirits Club Increased Efficiency and Customer Acquisition with Personalization

Tea Dežman
Tea Dežman Head of CRM, Flaviar


Flaviar and Caskers are high-end spirits membership clubs and e-commerce sites with a U.S. clientele. Memberships to Flaviar can be gifted, and shoppers who join the club are treated to mini-bottles of rye, whiskey or bourbon with the option to purchase full-sized bottles. But since shipping wine and spirits can be quite complex - each state has its own rules and regulations, the challenge was to offer shoppers products available in their own state.

Sign up for this session to learn more about how Flaviar and Caskers crafted automated journeys and customized content offerings based on knowing if the shopper was coming to them via search, their website or the brand’s blog. Learn how Flaviar and Caskers have increased their retention and renewal rates while reducing the amount of time that was spent crafting 50 versions of a promotional email.

  1. Personalized content helps generate strong shopper engagement. Flaviar and Caskers spend a great deal of time creating different content journeys with a focus on SEO and search.
  2. Flaviar and Caskers has reduced shopper friction with overlays that instantaneously ask shoppers about their location. This automatically updates the offering that each shopper will see.
  3. Thanks to automation, the marketing teams are no longer creating 50 versions of the same email, thereby freeing their teams up for creating more effective and creative campaigns.
Tea Dežman

Tea Dežman

Company: Flaviar
Title: Head of CRM

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