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The Email Strategy That Turned First-Time Customers into Repeat Visitors at Quality Wellnessresorts
![Ronald Spoler](https://signals.cmgroup.com/hs-fs/hubfs/Signals22/speaker-headshots/406_Ronald_Spoler.png?height=40&name=406_Ronald_Spoler.png)
Ronald Spoler
Senior Digital Marketer, Quality Wellnessresorts
Description
Quality Wellnessresorts offers the ultimate relaxation experience for its clients in the Netherlands. Their four resorts are cozy and calm with a focus on wellness. Quality Wellnessresorts gets a lot of first-time visitors and they turned to Selligent’s email automation platform to create a journey that would encourage these clients to keep coming back to enjoy the resorts. Since starting their six-month campaign at the beginning of January, they’ve seen an increase in repeat visitors.
Takeaways:
- 76% of customers are one-timers, but with the email campaign they’re seeing a great increase in repeat visits
- 4 resorts across the Netherlands
- Transitioned away from discounts and shifted to quality in resorts as well as emails
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