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The Email Strategy That Turned First-Time Customers into Repeat Visitors at Quality Wellnessresorts

Ronald Spoler
Ronald Spoler Senior Digital Marketer, Quality Wellnessresorts


Quality Wellnessresorts offers the ultimate relaxation experience for its clients in the Netherlands. Their four resorts are cozy and calm with a focus on wellness. Quality Wellnessresorts gets a lot of first-time visitors and they turned to Selligent’s email automation platform to create a journey that would encourage these clients to keep coming back to enjoy the resorts. Since starting their six-month campaign at the beginning of January, they’ve seen an increase in repeat visitors. 

  1. 76% of customers are one-timers, but with the email campaign they’re seeing a great increase in repeat visits
  2. 4 resorts across the Netherlands 
  3. Transitioned away from discounts and shifted to quality in resorts as well as emails
Ronald Spoler

Ronald Spoler

Company: Quality Wellnessresorts
Title: Senior Digital Marketer

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